What is a Postpartum Doula?

Bringing home a new baby is one of life’s most thrilling events. It’s also a big change that can prove challenging whether you’re bringing home your first baby or your sixth. I am honored to support mothers and families through my work as a maternity photographer and holistic esthetician in the Rochester/Ithaca area. And I am so excited to expand my services as a postpartum doula!

postpartum doula caring for new baby

What is a Postpartum Doula

A postpartum doula’s role is to mother the mother. As an Ithaca doula, I’ll be able to provide you with:

Hands-on Support

This includes things like meal planning, cooking, housekeeping, and tending to siblings, so you can focus on caring for your precious infant and recovering from the birth. Figuring out a new routine takes time. A postpartum doula can help you and the rest of your family with the transition.

Emotional Nurturing

The postpartum experience is different for everyone, and it’s very common to experience postpartum depression, overwhelm, or just emotional ups and downs as you adjust to having a new baby. As a postpartum doula, I can be there for you. I’m happy to take care of baby’s needs when you need a break, give you some pampering, and help you feel supported.

Guidance and Education

Having a new baby is a learning curve—even if you’re an experienced parent. If you need help with breastfeeding, soothing techniques, or other aspects of infant care, a doula can offer support and guidance. There are so many resources to help new mothers. As your doula, I can connect you with whatever resources and education you need to support you in your role as a parent.

Mother seated by window breastfeeding newborn

Learn More About Postpartum Care

I am truly so excited to be able to offer new mothers the ultimate postpartum care. Reach out and let’s meet for tea, go for a stroll, or just chat over the phone about how I can support you after the birth of your sweet little one. And in the meantime, please feel free to explore the site. I hope you enjoy all the amazing experiences in wellness and photography that Norabloom has to offer expecting mothers!

Love, Holly

Learn more about me

I am the founder of Norabloom—a sanctuary where beauty, wellness, and artistry meet. My path weaves together many threads: I am a holistic esthetician, certified integrative nutrition health coach, somatic healer, yoga teacher, reiki master, and photographer. Each role is guided by the same intention—to nurture women in mind, body, and spirit, and to create spaces where they feel seen, held, and radiant.

I founded Norabloom 27 years ago as a small, soulful skin spa with my own line of handcrafted botanical beauty products. Over time, life invited me deeper into creativity—when my daughter was expecting her little one, I rediscovered my love for art and photography.  I’ve woven together all the things I cherish most into one harmonious offering—Norabloom.

I'm Holly!

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